On Track With The eXpress
By Bruce Logue

The Greater Merced Chamber of Commerce Business eXpress launched it’s first issue last month, and we got good reviews from our readers. We consider it to be a work in progress so you can expect to see additions and changes to the eXpress as it matures.

This month we are beginning a regular marketing column. Alan Schoff, Jennifer West, and Tim O’Neil will be regular contributors to this column, and they will write about ways to improve your business outreach through marketing. These are well-read, knowledgeable people with great things to share.

Mike Conway and Frank Quintero from the City of Merced will be sending us regular articles about business from the City’s perspective. They have some exciting and encouraging things to share, and we look forward to what they will be sending us.

eXpress will also feature an article from one of our political representatives each month. We’ve asked them to write about business issues that are important to them. Jeff Denham is our writer this month and the first to respond to our invitation.

There are a number of other contributors that we have asked to write articles. In this, and future editions, we will be hearing from the UC, the Business-Education Alliance of Merced County, Merced County Economic Development Corporation, Junior Leadership Merced, and a host of others agencies, businesses, and non-profits.

We hope that eXpress will be a useful and engaging publication that will give you good ideas for growing your business. Very soon we will have an advertising structure for eXpress, and for a small fee you will be able to advertise your business.

We welcome your suggestions for xPress. We’d love to know what kind of information would help you with your business. We will find people who have expertise in those areas to write articles. For example, in future issues we will have articles about writing a winning resume and writing a business plan for your company.

We would also like to grow our subscription list. Please feel free to send a copy to fellow employees and owners. Jennifer Krumm at the Greater Merced Chamber of Commerce will also be happy to add anyone requesting it to our mailing list. Subscribers will not be added without their request.

We hope you enjoy Business eXpress. We think it will be another way for you to gain benefits from your membership in the Greater Merced Chamber of Commerce.