History and Heritage of Merced, California

Long before the coming of the white man, the San Joaquin Valley was inhabited by the Yokuts Indians. They lived in small roving groups, living off the land. They were hostile to the occasional trapper or settler who traveled through the valley. Check out also this interesting video to learn all about the Merced Historical Society and the County Courthouse:

The early Spanish explorations and settlements were along the California coast. Little attempt was made to explore or settle the central valley. However, a number of raids by the Indians to steal horses from the missions resulted in a military expedition to recover the horses and explore the valley.

In 1806, Lieutenant-General Gabriel Moraga accompanied by some 30 men set out from San Francisco Presidio to enter the valley across the Pacheco Pass. They went across the San Joaquin River to end up at a creek that was swarmed with butterflies. He called the region “The Mariposa”, the butterflies.

They continued in a northerly direction and after an exhausting journey across a nearly treeless and hot plain, they arrived at a sparkling, fresh stream of water. This was such a great and welcome sight that Gabriel Moraga called the stream of water “El Rio de Nuestra Senora de la Mercedes” (the “River of Our Lady of Mercy”).

At the end of his expedition, Moraga reported that the “area was totally unfit for farming” and he recommended not to set up a mission or a presidio.

Continue reading “History and Heritage of Merced, California”

Merced City Economic Developments

Merced City, a dynamic and thriving community of more than 80,000 people, offers friendly living with a small feel in a great medium-sized town where you still can find and enjoy an interesting blend of rural and urban environments. Merced is centrally located in California and the city offers both a rather convenient, central location and a host of economic, education, and entertaining opportunities and options.

The University of California opened the Merced campus in 2005 which led to interesting new educational, cultural, and economic opportunities adding more activities and challenges to the region’s already-established growth and development.

Merced is known as “The Gateway to Yosemite” and the city offers travelers and tourists lots of recreational and entertainment facilities in close proximity to one of America’s most beautiful settings, Yosemite National Park. You will definitely find a visit to Merced to be enjoyable and friendly!

Continue reading “Merced City Economic Developments”

Merced City Area Attractions

Castle Air Museum

Castle Air Museum in Atwater represents history in a way the whole family can share.  While there is nothing glamorous about war, our majestic warbirds are awe-inspiring reminders of how fragile our freedom can be and how men and women have stepped forward when that freedom was threatened.

To stand under the wing of a B-17 Flying Fortress is an incredible experience.  You can imagine the sky around the bomber filled with enemy fighters.  And yet, somehow, the sturdy flying Fortress survives the onslaught and continues her mission.

Then there’s the B-25, similar to the planes Jimmy Doolittle led off the Carrier Hornet during this country’s first desperate attempt to bomb Tokyo.  You’ll see the B-24 Liberator, the plane that was chosen of the 2400 mile round trip flight to bomb the Ploesti oil fields in 1943.  The B-29 is here too… the bomber that ended World War II in the Pacific.

Continue reading “Merced City Area Attractions”

Merced-Bike City

10 Years Back-Tour of California

In 2009, Merced was one of the cities for the 2009 world-class Tour of California that came to the city. On February 2009, the Tour, including the hero of those days, Lance Armstrong, raced through Merced. A decade ago, the Tour of California was really among the country’s premier cycling events that drew the best cyclists from all around the world to the 9-day race across California.

In 2009, Merced became “Bike City USA”

In February 2009, Merced became “Bike City USA” when it hosted three world-class cycling events. The cycling trifecta attracted the best riders from around the globe, along with ardent fans and spectators who enjoy the fast-paced sport.

It all started on Wednesday, February 18, when the Tour of California rolled into town. Starring 144 of the globe’s best racers, Merced was the fourth stage of the nine-day event.

Continue reading “Merced-Bike City”


My feet thrust in the air, I stared at the needle sticking out of my foot framed against the backdrop of the Gowanus Canal while a woman in the next room loudly whispered about her venereal disease. I tried to shut it out by thinking about my creative projects. Any of them. Obscure ones. About a public domain comic book idea. About the newest iPhone app I’m working on with my publisher. About my blog.

My thoughts invariably shifted to thinking about my last few weeks at work, how long it would take to pull off these projects, and if I’d sustain a living from them afterward. Sustain. Hmmm… Reminds me of that episode of The Judge Hatchett Show I worked on as a video editor where she sustained a motion…

I snap to and remember what my acupuncturist said. “Quiet down your mind, Carlen.” And backed that sentiment up by sticking another needle between my eyes. I looked up at the needle, of what I could see of it, and sighed. Quiet. My. Mind. It was my very first foray into acupuncture, and despite my foot needle hurting more than I anticipated when she stuck it in (and hearing someone whispering about venereal diseases), I felt calm. Centered. And the restlessness I tend to feel was slipping away. It was powerful.

Continue reading “History”


Before the advent of online news and entertainment, advertising and its cousin, public relations, were like pornography: You generally knew it when you saw it. But with the ever-increasing torrent of Internet “content” splashed across the Web, much of it not only corporate-sponsored but corporate-created, sussing the actual message from this medium gets pretty tricky. So how do you spot Native Advertising?

Check out also this John Oliver video:

This trend toward dressing (some would say disguising) advertising and public relations as news is driven by economics. A standard press release costs only a few hundred dollars to compose and distribute electronically, making the Net a low-cost distribution channel.

Content-hungry publishers, in turn, can generate fresh text fast and cheap by just forwarding the corporate handouts. ScreamingMedia, ad guru Jay Chiat’s content consulting company, estimates that companies with a significant online presence could spend as much as $500,000 per month generating their own content. The price of news sites for most PR content? Free.

Continue reading “Events”


In my continuing discussion of success in work from home careers today I want to cover the power of reflection. The Slight Edge philosophy focuses on ‘the now’, about realizing there is only ever really now. The choices we make in each moment are what lead to the path of success.

How to reflect on your  business

Reflection is about using the results you have been getting, taking time out to look at them on a daily basis, and then seeing if your home Internet business is heading towards success.

The key is to remember to avoid dwelling on the past. Take my cousin Miriam, she has no high school diploma and instead of taking the GED test she still complains about low income. There are many really good websites that offer GED practice tests and online classes free of charge so there are no excuses for complaints.

If you use reflection that fact you did something wrong several times means you can learn. In fact, you have learned, you have learned several things to change. You then have the power to choose to change the actions you take and reflect again. This is a continuous improvement process, ‘plan, do. review’.

Continue reading “About”


Years ago, the owner of a New York department store said that half of the advertising dollars he spent annually were wasted. He said his problem was that he didn’t know which half. The following video tells you more about the basics of advertising:

Today there is good reason to believe the wasted portion is what a company spends on the creation and production of advertising. We Americans, exposed to millions of dollars worth of advertising daily, hardly remember even the most recent ad we’ve seen.

National audience research annually lists a “Top Ten” of stand-out ads – consigning all the others to unmemorable oblivion. In other words, good ads are one in a million.

Is it that bad? Why does advertising clutter the landscape and abuse our eyes and ears like a pack of screaming monkeys?

We think it is because there is, in place, all across the country, from local media and agencies to New York and Los Angeles conglomerates, a generation of advertising professionals that neglected to learn the basic structure of salesmanship and storytelling in advertising.

Continue reading “Resources”

Ribbon cuttings

Last week’s post on Why You Secretly Want To Fail (Or Why Sharing Your Creativity is Like the Dream Where You’re Naked) unraveled the idea of vulnerability and the personal rejection a Creative face when their work is rejected. It prompted Tessa Zeng of the gorgeous new site Experiencing Revolution) to tweet Oh, the need to be transparent! Easier said than done 

Very true. It really is easier said than done. Her sentiment and Jamey Burrell at Life as An Experiment Twittering about decision-making got me thinking about how we unlock the ability to put our creativity and lives into action. I use this approached when I was helping people to get ready for the GED exam. Combined wit the right tools it works wonders!

Embracing Empathy “Easier Said Than Done” is all largely expressed because we make it all so complex. As human beings and creative innovators, we all have large egos in one way or another. Even the most demure and uncertain of us still think we have something to say. Or we wouldn’t be searching blogs for insight and affirmation and creating our own. In those egos, we wonder how to make it easier. How to make it certain. How to know what we’re saying and doing is as worthwhile as everyone else.

Continue reading “Ribbon cuttings”